All in the Bay Area on Saturday (October 14th) Under Armour
Basketball unveiled SMILE 4 GOLD
, a one-day only pop-up to celebrate Stephen Curry’s
second world title and the release of the highly anticipated and limited-edition Curry 4 “More Rings” Championship Pack
The event took place from 12pm-7pm PT, as fans waited patiently outside of Southland Mall in Hayward, CA to get into the SMILE 4 GOLD pop-up. DJ’s AUXCORD and Daghe kept the music live, local radio and Internet personalities such as Shan of CBS 99.7Now, DC Coleman and Shay Diddy of KMEL, and Marcelas Howard stopped by to support. Oakland rapper Kamaiyah was also in the building along with Lil Yase.
As everyone took a look inside the spacious pop-up, local fans had the chance to become equipped of the design Champ Pack and take photos with iced out custom jewelry–including a heavy Curry 4 replica jewelry chain
made of more than 2,000 diamonds.
Before exiting the pop-up, fans could choose 1 of 3 replica championship rings, which entered them into a live raffle that gains eligibility to purchase the limited run of the Curry 4 “More Rings” Championship Pack from Shoe Palace on Telegraph Ave. on Tuesday, Oct. 17th. You can check out @UABasketball Instagram Story to see if your chosen ring will be selected to advance into the Shoe Palace raffle. Selected ring holders will head to Shoe Palace (Telegraph Ave. Location) at 2:30 PST to have their shot in the raffle to purchase 1-of-30 Curry 4 “More Rings” Championship Packs #MoreRings.
Check out images of the SMILE 4 GOLD Pop-up below.