Today, globally recognized sports brand Puma announced a partnership with hip hop fan favorite Yo Gotti. As the worlds of music and fashion continue to collide, Yo Gotti will bring his creative energy to product design as a Puma brand ambassador.
“Puma has been an iconic name in the fashion world for decades, their ability to remain at the top of the game in not only sportswear, but in culture and fashion is inspirational,” said Yo Gotti. “I’m honored to be a part of that legacy.”
Yo Gotti’s success-driven mentality and unique aesthetic align naturally with Puma. Gotti will work with Puma on several programs and product collaborations, many of which will be inspired by styles that have been not only iconic to Puma, but to Yo Gotti himself.
“Yo Gotti’s creative talent, drive, and genuine passion for his fans is the perfect match for Puma,” said Allison Giorgio, Vice President of Marketing for Puma North America. “He is confident and isn’t afraid to take risks and we are so pleased to welcome him to Puma and can’t wait for his fans to see what he has in store for them through our collaboration.”
Yo Gotti is the latest Roc Nation label artist to partner with Puma, following in the footsteps of Rihanna, Big Sean and Roc Nation Executive, Emory Jones. Stay tuned for the first Yo Gotti x PUMA product