“Stadium status. My big brother was B.I.G.’s brother. Used to be Dame and Biggs’ brother. Who was Hip-Hop brother, who was No I.D. friend. No I.D. my mentor, not let the story begin.”

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Kanye West has unapologetically blazed his path in the years following his Graduation. Becoming a father and husband to only woman who can command as much star-power as Beyoncé. There once was a time Ye’ was just the “producer.”

Now his name is a commodity.


Yeezy Season clothing line, signature Adidas Yeezy 350 Boost, he can be partying in Paris while people stand in Calabasas socks.

Now as December marks the fourth quarter of 2017, Ye looks to diversify his portfolio early in the third quarter with a “Yeezy Sound” streaming platform.  He claims big brother Jay and Tidal owe him $3.5 million in unpaid advances and bonuses for The Life of Pablo. The College Dropout may have studying big brother closely , because according to trademark documents, it appears Mr. West might be making plans to start his own streaming service.

Ye’ filed for a trademark this month called “Yeezy Sound” for purposes that include “streaming of music, audio, images, video and other multimedia content over the internet.” This means that Kanye could potentially show Tidal and Jay-Z he is no longer the round-faced “young grasshopper.”

The application states the trademark would be for the purposes of ‘streaming of music, audio, images, video and other multimedia content over the internet.’

At the moment we can’t decisively call this a Prince-style solo venture purely to market the curated Yeezy Sound or whether he would be looking to gather his own stable of talent. Sway give us a call if you know.

The family had a brief but public feud when Ye lashed out at Jay and Bey’ on stage where stated:

“Jay Z called me, bro! You still ain’t calling me. Jay Z, call me… Jay Z, I know you got killers. Please don’t send them at my head. Just call me. Talk to me like a man!”