Pharrell Williams is back with new heat, but it won’t be dropping any time soon.
Williams partnered with Louis XIII Cognac to raise awareness about climate change. The super producer recorded a song called “100 years”, and that’s exactly when it’s going to be released — in 100 years.
The only copy of the song is engraved on a clay record made from soil of the Louis XIII Cognac vineyard. It’s locked away in a safe that can only be destroyed if it’s submerged by water.
Think a century ahead with @CognacLouisXIII. New song out in 2117 #ifwecare about the ??? pic.twitter.com/R0zyTc9fjb
— Pharrell Williams (@Pharrell) November 14, 2017
“It’s a call to action for people to care about the planet now, before it’s too late,” Williams says.
"100 Years" the new #song by @Pharrell, out in 2117 #IfWeCare about the #planet. #LOUISXIIICOGNAC #Pharrell pic.twitter.com/lCyORN5EQg
— LOUIS XIII COGNAC (@CognacLouisXIII) November 14, 2017
“If we continue on this destructive path, disregarding nature’s calls, the clay vinyl will disintegrate into the rising tides and we’ll lose this track forever,” the video says.
Before locking it away Williams hosted a listening party for 100 people. Although the rest of us won’t live to hear the song, hopefully our grandkids will enjoy the sounds of Pharrell if it isn’t destroyed first.
