Words by Comfort Nnana Kalu
In the past, H&M has tapped artists like The Weeknd to inspire their capsule collection, and are now are going to use G-Eazy’s style as the latest inspiration. The collection will include menswear pieces that capture the G-Eazy look.
In an interview with H&M magazine G-Eazy said, “I was really honored that they’d be interested in working with me. I love what they’ve built with the brand as a whole, but particularly their collaboration with other artists and fashion houses: I just think they represent a very tasteful approach to fashion at an affordable mass-level, and I really respect it.”
There is love all around with this collaboration as Andreas Lowenstam, who is H&M’s head of design, responded that “G-Easy is such a cool guy, he defines the menswear moment right now and it’s been a real pleasure to work with him on these sharp pieces. We love his unique take on street wear with tailoring, and his love of checks and vivid color.”
The good vibes of this collaboration are sure to produce a great capsule collection. The announcement of his collaboration occurred around the same time as the release of G-Eazy’s 20-track double album which featured A$AP Rocky, Cardi B, Kehlani, and E-40. Next year, he will be launching his tour with Trippie Redd, Phora, and Anthony Ruso.