Diddy released a video via Instagram, shortly after the Carolina Panthers were put up for sale by owner, Jerry Richardson. Bad Boy’s head honcho previously expressed his interest in owning an NFL team. At the time, it seemed impossible because there weren’t any teams on the market. The possibilities have now massively increased.

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Richardson released a statement on the Panther’s team website, announcing his sale of the team following the end of the 2017 NFL season. He did not address his reasoning for sale of the franchise, stating:


“I believe that it is time to turn the franchise over to new ownership. Therefore, I will put the team up for sale at the conclusion of this NFL season. We will not begin the sale process, nor will we entertain any inquiries, until the very last game is played. I hope everyone in this organization, both on and off the field, will be firmly focused on just one mission: to play and win the Super Bowl.”

Richardson helped to bring the Panthers to the NFL in 1993, and has been the owner since. According to reports by Sports Illustrated’s L. Jon Wertheim and Viv Bernstein, the long time Panthers owner faced a number of allegations of inappropriate misconduct in the work place. This includes inappropriate placement of his hands on female employees, inappropriate comments to female employees on the teams’ “Jeans Day,” as well as using racial slurs when addressing an African American scout for the team. For that particular case, the scout left the team after receiving a confidential settlement. The Panthers are valued at $2.3 billion, making them the 21st most expensive team in the NFL.

If Diddy is to become the new owner of the NFL franchise, he vows to first sign Colin Kapernick. The music mogul has expressed his support of Kapernick’s activism and courage throughout the last year and a half. It is extremely rare for NFL teams to hit the market. If this were to happen, Diddy will become the first African American owner of an NFL franchise, starting a supreme shift in the culture of NFL ownership.

Golden Warrior’s superstar, Steph Curry, expressed his desire to help Diddy in his possible new business venture.

The Ciroc boy will need all the help he can get to make this reality. Let’s make it happen.