Jay-Z‘s 4:44, his thirteenth studio album, was a collection of audio recordings that personified the condition of the matured black boy from Marcy projects. In just over 35 minutes, Jay dressed subjective matters that are parallel to his marriage, Black man identity, maternal relationship, and his elite financial status, evident in “The Story of O.J.” and “Family Feud.” Recognized as a big league mogul, honorably one who brewed straight out of hip-hop culture, any time he drops any ounce of detail regarding his money tactics, there is a gang of aspiring millionaires aggressively listening.

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Known as “The Financial Motivator,” personal finance expert Ash Exantus aka Ash Cash found inspiration in the modern Jay-Z classic, and decided to turn it into a financial self-help book. Titled, The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, the book is designated to the African American audience, and aims to teach the gains of generational wealth with effective money management. 

The book is a strict guide that deciphers the financial tactics expressed in the album, bringing forth lessons on healthy credit development, strategic money spending, entrepreneurship in ties with collective economics, passive income, and several more provocative monetary measures.


In a recent interview with HipHopDX, Exantus detailed his exact reason behind the self-help book’s creation:

“My inspiration for the book was that JAY was giving so much knowledge about how you can become financially free … as an individual as well as how we (as a culture) can break the cycle of poverty in our community,” says Cash. “Because some of the concepts may be new to some of us, I wanted to expound more on the blueprint that JAY gave us (pun intended). In essence, JAY gave us the ‘what.’ My goal with the book was to give the ‘how.’”

If you wish to get wealthy in Jay-Z fashion, you can purchase Ash Cash’s 4:44 inspired step by step finance guide, here via Amazon.

The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, is a book ? designed to teach African-Americans how to manage money ? more effectively and how to build generational wealth. Jay-Z's 4:44 is the blueprint to bridging the wealth gap & solving economic inequalities for African-Americans! Through deciphering all of the financial concepts delivered within the album, readers will be taught about: • How to Build Credit to Use as Leverage • How to Spend Money Wisely • Cooperative Economics and How to Start a Business • Creating Multiple Streams of Income • How to Invest Money in Order For it To Grow • How to Pass Down Wealth to the Next Generation ? #FinancialFreedomOurOnlyHope ✊?? ???Available Now! Link in my bio???

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