Rap superstar Aubrey “Drake” Graham and his Business partner Brent Hocking have announced their plans to unveil their joint Virginia Black whiskey brand venture.
“Virginia Black is the perfect combination of exceptionally good juice in exquisite packaging at an accessible price. From inception, we wanted everyone to enjoy Virginia Black and are pleased to extend the opportunity to millions of Americans and other investors around the world to become part of the Virginia Black family,” said Founder/CEO Hocking, on a press statement.
Investors will be able to help “redefine whiskey” by buying stocks to raise money to aid in the domestic and international expansion of the whiskey brand. Drake and Hocking plan to raise $30 million. The IPO will begin at the end of the first quarter of 2018.
This happened almost simultaneously with the brand’s campaign rollout fueled by a commercial starring Drake and his pops, Dennis Graham. Drake’s Virginia Black whiskey, whose slogan is “One Sip, and Wooh,” broke the record for largest first-day sales in Drake’s hometown of Ontario when it was released in September 2016.