LaVar Ball said recently that he is planning to launch his own basketball league that will provide players with an alternative to playing collegiality, and his actions thus far indicate he is serious about the new venture.
According to documents obtained by TMZ, Ball’s company Big Baller Brand has filed applications with the U.S. Patent and Trademark Office to secure the rights to phrases like “Junior Basketball Association” and “JBA.” Big Baller Brand is seeking to use the league name and a logo of Lonzo Ball dunking a basketball on athletic apparel, uniforms and other items.
Lavar Ball’s Big Baller League JBA has Lonzo going up for a dunk as the logo pic.twitter.com/fDlguZPsWJ
— NBA RETWEET (@RTNBA) December 23, 2017
The news comes after LaVar Ball publicized plans last December to launch a league for nationally ranked high school players who have graduated and sought a platform to play besides the college level. Ball aimed to have 80 players fill roster spots for the league’s 10 teams expected to compete at professional arenas nationwide, he told ESPN.com’s Darren Rovell.
“Getting these players is going to be easy,” Ball told ESPN. “This is giving guys a chance to get a jump start on their career, to be seen by pro scouts; and we’re going to pay them, because someone has to pay these kids.”
2018 is starting the same way 2017 ended for LaVar Ball. He is simply about making moves.