This week at The Villian in Willy B, Brooklyn, the good folks at Mountain Dew presented the launch of their new MTN DEW ICE drink, featuring MTN DEW-powered ice sculptures, free snacks and drinks sponsored by Doritos and Mountain Dew plus dope performances at an iHeart Radio concert with Fabolous And Jadakiss performing their “Freddy vs. Jason” hits from their critically acclaimed Friday The 13th On Elm Street LP as well as a surprise pop-up from the iconic Wu Tang Clan.

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With DJ Clue on the wheels, the native New Yorkers delivered an unforgettable night of performances for guests that included fitness influencer Jen Selter, Miami Heat player Justise Winslow and more.

Attendees stayed charged drinking MTN DEW ICE – a crisp, clear, carbonated soft drink made with a splash of real juice. While D-Block/Ruff Ryders legend Jadakiss says he wants his MTN DEW ICE “on the rocks…straight up..”, Fab said he wants to try Mountain Dew’s latest offering with Flo Vodka “because it got that little lemon-lime twist to it.” Check out the rest of the Fab and Jada interview here.


The one-of-a-kind party followed the recent announcement that Mountain Dew is returning to the 2018 Super Bowl with a joint :60 in-game advertisement with Doritos. The teaser, seen HERE, features both Morgan Freeman and Peter Dinklage intensely facing off.