Ladies and gentlemen, we would like to propose a toast. Please raise your glasses: to the accomplishments of Dave East. The east Harlem native is now Luc Belaire‘s new global ambassador.

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Stepping to the forefront of New York Hip Hop in 2014 following the release of his Black Rose mixtape. Since then, his star power has risen quickly and for good reason. He prides himself on his ability to sell out tours without an album.

Now he can drink to his success and get paid while doing it. Joining the likes of the original “Black Bottle Boys”: Rick Ross, DJ KhaledSteve Aoki and fellow New Yorker, A Boogie Wit Da Hoodie. However, Dave is different, he proudly represents the “Golden Bottle Boy(s).”


The new Golden Bottle Boy announced his new position via social media. This is like an added bonus, considering Paranoia 2 is a soundtrack for the streets. Meanwhile, the Paranoia 2 tour is underway.

The formalized union solidifies a prosperous business relationship between East and the French liquor brand. He credits Belaire with supporting his earlier projects such as No Regrets and Gemini.

“I did a few mixtapes off the Belaire, to be honest,” he revealed in a Billboard report.

Brett Berish, CEO of Sovereign Brands, spoke highly of Dave East:

“We like people who are beating their own drum, who are off on their own doing their own thing. Dave is that guy.”

Clearly, a toast is fitting for the occasion. Whether the bottle is black, or the bottle gold. From now on–when Dave East steps in the spot make sure he gets a comfortable seat, close to some beautiful women and a few buckets of ice. Once the  Luc Belaire is chilled, its time to “cracc” a bottle, kick back and enjoy the vibe. Which bottle do you prefer?

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