Janet Jackson fans have not forgotten how Ms. Jackson was treated after the nipplegate scandal of Super Bowl XXXVIII in 2004. On Sunday morning, fans around the world took to Twitter to create the hashtag #JanetJacksonAppreciationDay, sharing Janet Jackson clips, videos and GIFs, as well as stories of her positive impact. 

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The social media movement was, in part, a response to the incident that took place when Justin Timberlake and Jackson performed together at the 2004 halftime show. During the performance, Justin Timerlake removed part of Jackson’s costume, exposing her breast. MTV, which produced the halftime show and its parent company, Viacomessentially blacklisted Jackson and her music after the event. However, Timberlake didn’t get blacklisted – he floated through the controversy with his career un-bothered, for the most part.

This evening, Justin Timberlake will perform at the Super Bowl halftime show for the second time. Twitter has accordingly decided to transform Timberlake’s performance day to #JanetJacksonAppreciationDay. 


See some of the best tweets below.