Logos have been a focal point for Nike this year. Few companies can cover their products in logos and still be desired by customers.

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The latest Air Max 97  puts a stealthy spin on logo covered products. At first glance, you may think its just a blacked out 97 with red accents but when you take a closer look, limitless logos are revealed.  Matte black Nike spell-out logos dominate the upper, thus making for an interesting contrast against the black sneaker.

Meanwhile, red swooshes decorate the midsole and tongues. Red is also used on the Air Max branding which covers the signature pull tabs. You may be eager to get your feet in these so you can slip into incognito mode but you’ll have to be patient considering they haven’t been released to the U.S. market yet.


However, they have already been released overseas at select retailers. When they do make it to the U.S., expect to pay $160 USD.

This isn’t the first time we’ve seen the swoosh brand experiment with logos. The “Just Do It” pack for the Air Max 95 also featured multiple logo variations.








Source: Sneaker News