One of the greatest qualities about Sneaker Con is the event’s ability to link sneakerheads from all walks of life. Today, the crew that puts it altogether is taking their position as “the plug” a step further with the launch of an actual app. Hell, even rapper Lil Xan is in on the action already:

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The new Sneaker Con app works by using a content feed where users can get the early scoop when it comes to releases on the horizon, product reviews and other features that make the sneaker-loving experience all the more intriguing. For buyers, this app provides both top notch security and confidence that you’re buying real kicks with the built-in Sneaker Con Authenticated program. NFC chips are provided that make it possible to find out details on all shoes registered in the program with legitimate tags. Every time you buy a shoe on the app, you’ll also get a NFC-capable Legit Tag that’s 100% interactive. For the business-savvy sneakerheads, the app also provides sellers with all the inventory management tools they’ll need to make their sneaker business really pop off. You simply can’t go wrong here — and it’s free!

The Sneaker Con app officially launches today, so head over to the App Store and Google Play to download now. Happy hunting!