The disgraced founder of Papa Johns decided that he should play the victim in his controversial situation.

Prior this week, John H. Schnatter resigned as the organization’s director after he confessed to dropping the N-word amid a phone call with an advertising office. The 56-year-old tycoon presently asserts his words were taken outside of context to the issue at hand and that he was compelled to utilize the slur.

“The agency was promoting that vocabulary […] And I made it real clear: ‘Listen, we’re not gonna go there. We’re not gonna talk about this,’” Schnatter told Louisville radio station WHAS. “They pushed me and it upset me, and I just said, ‘Listen, other people have used that word. I don’t, and will not use that word and people at Papa John’s don’t use that.’ And that was the comment. But they actually wanted to get into that vocabulary, and I said absolutely not.”

Along these lines, Schnatter claims he just utilized the word since he was endeavoring to remove himself from indecent narrow-minded people who utilize the word. (Mmmkay?)

In another meeting with WLKY, Schnatter blamed the previously mentioned advertising organization for attempting to coerce him after he was “pushed” to utilize the N-word. He said he declined to meet their requests.

“They wanted $6 million to make it go away. I’m like, ‘I’m not paying you $6 million,’” he told the radio station. “And they made it pretty clear […] the words were ‘If I don’t get my (bleep) money, I’m going to bury the founder,’ said one of the executives. So, I’m not for sale. They can take the $6 million and whatever, they’re not getting it. So, yeah they tried to extort us and we held firm. They took what I said and they ran to Forbes and Forbes printed it and it went viral.”

Check out the interview in its entirety above.