Nike has been a dominant force in the sneaker industry for some time now. It was only a matter of time before Phil Knight’s story became a movie.
Netflix has acquired the film rights to Knight’s biography Shoe Dog.
The book was published in 2016 and has been on the New York Times bestseller list ever since. So there are clearly a lot of people interested in this story. Not to mention the $36 billion in annual sales that Nike logs.
The memoir tells the 80-year old’s personal accounts of his humble beginnings selling shoes out of his trunk in Beaverton, Oregon to the multi-billion dollar juggernaut that it is today.
“We couldn’t be more excited to be making Shoe Dog with Phil Knight, one of the world’s business icons and a great storyteller. Phil created a brand and a company that became much more than the swoosh,” said Scott Stuber, head of Netflix’s film group. “Through innovation, passion, and trial and error, Phil created something that became a part of our culture. We can’t wait to share that with the world.”
No timetable to when we can expect the biopic to be released.