Words by Shatay Speights

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The famous lifestyle and entertainment magazine Playboy is widely known not only for its provocateur but also for its work with social justice, activism and sexual expression and liberation.

Playboy is now gearing up to take a dive deeper into the fashion industry with the launch of the new line Playboy White Label. This line serves as the first independent clothing line for Playboy. The most recent sartorial offering from the magazine was a collection in collaboration with the California-based streetwear brand, The Hundreds that was released last month. This inaugural launch from Playboy White Label will be accompanied by another collaboration with Anti Social Social Club, just one of a number of collaborations that Playboy has planned for the year.


In this first stand-alone collection from Playboy, White Label features an assortment of hoodies, t-shirts, and pants that are all adorned with cool variations of the classic Playboy Bunny logo and theme.

Playboy released the lookbook for the White Label collection that showcases the overall tone that the collection is meant to evoke: cool, edgy, effortless, chill, a bit nostalgic and very on-trend with the current wave and appearance of streetwear. This collection is perfect for the woman with who possesses a quiet sex appeal, is an undeniable style chameleon, appreciates the essence of streetwear and is able to easily ooze an optimum amount of swag.

I could definitely see style stars like Aleali May or Teyana Taylor putting their unique spin on these pieces.

Check out the images from the lookbook from Playboy White Label’s debut collection, and let us know what you think about this latest venture from Playboy.