Kanye West wants you to start wearing YEEZY kicks on the basketball court. Ye took to Twitter last night to start planting the seeds towards a new basketball shoe heading our way.
adding basketball pic.twitter.com/S61SkXdY7A
— KANYE WEST (@kanyewest) July 27, 2018
This will be the first attempt by the YEEZY line to enter the sports performing side of things, as his namesake brand has primarily been focused on making lifestyle sneakers. Speculations on how much the basketball shoe will cost you have been, b buzzing since announced, but many believe the price point will be at $250 dollars.
Having his own performance signature basketball shoe worn by NBA players would be unprecedented for a non-athlete entertainer. West has stated that he prefers to be known as a “performance athlete.” He even famously claimed to have lobbied Nike CEO Mark Parker for a sneaker line that expanded beyond just lifestyle models, pleading, “I go to the Garden and play one-on-no one!”
To make things more interesting, the 2020 NBA All-Star Weekend will be in West’s hometown of Chicago. It would serve as a great testimony of triumph and arrival if he had at least one NBA All-Star wearing his signature basketball shoe.