It seems as if Drake has jumped ship to the ultimate Adidas competitor, Nike. Drizzy blessed fans with a verse on Travis Scott’s, AstroWorld. On the song, “Sicko Mode,” he says, “Checks over stripes, that’s what I like.”
— B/R Kicks (@brkicks) August 3, 2018
Both checks and stripes are universal signs for the two sports brands, Nike and Adidas. Drake’s decision may also be the result of his fallout with former friend and mentor, Kanye West. West’s Yeezy line is one of Adidas’ most lucrative products. After the Drake and Pusha T feud, the “Nonstop” artist wants no association with Ye.
According to Pusha T, Drake prepared to roll out his new Adidas clothing line, along with the release of Scorpion, but the marketing plan was ruined with the diss.
It has been over two months since “The Story of Adidon’s” release. Although this may be one of few blemishes on Drake’s superstar career thus far, it was only a mere moment. Although there was no official response to the diss track, the OVO honcho and most of the world have moved on. Since then, Drizzy has accomplished some more feats to add to his resume.
He scored his third chart-topping single, “In My Feelings,” off Scorpion, thanks to Shiggy, and the album has accumulated over one ten billion streams. Talk about a bounce back. Peep the visuals for the hit single below if you haven’t already. Drake and Shiggy take dance challenge to the home of Mardi Gras.
If this deal pans out to be true, Drizzy will join Virgil Abloh and Jerry Lorenzo as established Nike collaborators. Both Off-White and Fear of God are cultural staples in modern day culture. The brands hold an unparallel influence on clothing and footwear. Not to mention, Abloh and Lorenzo are former Yeezy proteges as well. It looks like Drake can’t disassociate himself from West after all.