Words by Shatay Speights
After all of the rumors swirling that Nike was working on a rainbow-soled Blazer with Virgil Abloh and the release of the latest Tech Pack drop, Nike Sportswear is back with a new collection called Nike Sport Pack.
The new collection from Nike fuses bold graphics, textiles, silhouettes and contemporary and signature design elements, offering a collection that is equal parts sporty and stylish. Sport Pack features mix-and-match separates, track pants, outerwear, dresses, t-shirts, sweatshirts, accessories and more. The pieces from Sport Pack allow the wearer to easily merge them into their wardrobe and express their personality. The line is designed to alter the boundaries of sport, ultimately delivering a new language of creative self-expressive.
“Nike Sport Pack is an entirely new collection that draws from the energy and emotion of sport, while providing a bold new expression for Nike. We are referencing our own history and heritage in a way that’s uniquely Nike. It goes back to that idea of cut-and-paste sensibility—taking things from different eras and different reference points and putting them together,” says Senior Design Director Ricky Hendry of the collection.
The campaign that introduced Nike Sport Pack boasts a youthful, fun, cool and free energy. Featuring stars like Sloane Stephens, Odell Beckham Jr., Mabel and many more, this campaign gives off a vibe that is both vintage and modern and trendy.
Nike Sport Pack is now available on the Nike website and in Nike Kickslounge stores in Greater China, with a global release following on August 16.
Take a look at the campaign imagery below for a glimpse into the new aesthetic that Nike has created with Sport Pack.