Earlier today it was reported that Nike is featuring Colin Kaepernick as the face for the brand’s renowned “Just Do It” campaign — can you believe its the 30th anniversary since the first ad aired back in 1988? — and we just have one word to say: finally!
Even though a few salty people might not agree with us, it really is about time that Kaep gets his due justice in his longwinded fight for due justice. The fact that a monolith like Nike would not only stand (or kneel!) with him, but also use him as the main figure for a campaign that’s meant so much to sportswear for the better part of three decades is nothing short of amazing.
With much anticipation, take a look at 10 things — apparel, support, product ideas, etc. — we hope the Swoosh includes in this monumental union. Here’s to hoping!
Non NFL-Branded Athletic Gear
If they don’t want to show love to the homie — forget ’em! Let’s get some Kaep-branded tees and performance gear ASAP!
A Capsule of All-Black Apparel & Footwear
He rocks it so well, and the hue is a staple to literally everyone’s wardrobe. This move just makes perfect sense.
Support From Other Athletes
Some kneeled right along with him, while others stayed silent. This would be the perfect time to do right by Kaepernick and the people he’s been protesting for.
Image: Marcio Jose Sanchez/AP
Celebrities Rocking the Collection This Fall
Yo Bey, we think they’ll have your size — maybe even something for Blue, Rumi and Sir too! Either way, nothing beats celeb promo, especially when it’s for a good cause and historic moment like this one.
Image: Slaven Vlasic/Getty Images for Sports Illustrated
A Signature Shoe
Now this would be iconic! We can only hope, but a dope Air Colin would definitely be something worth copping.
Nationwide Pop-Up Shops
One of the most important things about the inequality, brutality and discrimination that Colin risked his football career to stand against is that it’s an issue that affects people all over. This would be the perfect opp for him to travel the nation and get a first-person look into the communities that he’s riding for.
A Lookbook Modeled By People He Kneeled in Support Of
The campaign will also feature Nike-branded athletes like Serena Williams, but we also hope that the Swoosh delivers that community-driven advertisement that we know them for. Anything they do with this is guaranteed to be fire, but the added look would be a great addition.
Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk
— Serena Williams (@serenawilliams) September 4, 2018
Support From the NFL and His Former Team
Well, we can only hope. It’s never a bad thing to get some unity going on after years of back and forth. Positive vibes only, right?
Image: Ezra Shaw / Getty Images
Some Kind Of Graphic That Highlights His Now-Iconic Afro
It’s one of his biggest trademarks (literally!), and it’s also become a sort of symbol for the plight in his journey for public action against the way African Americans are treated in America. Instant cop, for sure.
Image: Mike Groll / AP Photo
An Official “Take a Knee” Tee
Helloooo! It’s the signature move that sparked his whole movement; it only makes sense to highlight the knee in a respectable-yet-stylish way. We’ll take it!
Anything else you’d like to see from Nike’s 30th Anniversary “Just Do It” Campaign led by Colin Kaepernick? Sound off over on Twitter and Facebook!
