Colin Kaepernick is the face of Nike’s latest ad in celebration of the 30th anniversary of their “Just Do It” slogan. “Believe in something even if it means sacrificing everything,” the add reads over a black and white close up shot of the former quarterback.
Many people thought Kap was fitting for the campaign considering that his football career went down the toilet two years go once he decided to quietly speak out against police brutality by taking a knee during the National Anthem before a game.
Just FYI, Nike is the largest sports brand in the world. It knows how to run its business better than you do.@Kaepernick7 marketing campaign has pushed up Nike shares today in heavy trading.
The world is bigger than your local pettiness.
— Mo'Kelly, Inc.?️ (@MrMokelly) September 4, 2018
Excellent!! Corporations too need to stand for something other than maximising shareholder value.
Colin Kaepernick becomes the face of Nike's Just Do It campaign https://t.co/FDczob9naw
— Abhinandan Sekhri (@AbhinandanSekhr) September 4, 2018
Threatened to remove Sealtest from all A&P stores in Ohio. Sealtest then relented. Now @WhitlockJason, if you stop assailing @Kaepernick7 as clueless, and instead challenged @Nike to do what Sealtest did and that is provide jobs to Blacks; put $$$ in Black banks; and advertise
— rolandsmartin (@rolandsmartin) September 4, 2018
— Daniel Newmaη (@DanielNewman) September 4, 2018
Brief reminder that if you have any problem with the Nike/Colin Kaepernick campaign whatsoever, you’re a nasty, racist little cunt who should fuck off to the surface of Titan and drown in a lake of liquid farts.https://t.co/hZ7xaf8Ozc
— Max ?️? (@SpillerOfTea) September 4, 2018
On the other hand, you can’t please everyone and there are some people who are big mad about Colin Kaepernick starring in the ad campaign. They’re going as far as launching a Nike boycott.
Colin Kaepernick wore police pig socks and a Fidel Castro shirt and is still Nike’s poster boy. #BoycottNike
— Kek’ ? (@Cwephthj00) September 4, 2018
Fine. I don't wear their OVERPRICED shoes made in SWEAT SHOPS in southeast Asia anyway. Is Kaepernick cool with THAT? This cop hater wore socks to practice one day with police depicted as pigs. He stands for something alright. He stands for NO GOOD SOB. https://t.co/merjWRoE7q
— David A. Clarke, Jr. (@SheriffClarke) September 4, 2018
Please Follow @45Pres2020 who sacrificed 5 pair of @Nike Shoes to make this video!
Can we get 1 Million to #RETWEET to support Veterans & America & Police (Since @Nike & @Kaepernick7 Hate Them) ?#BoycottNike#JustDoIt
Join us @ https://t.co/ZbnntViW4T pic.twitter.com/vstbVbamoI
— We Support 45 (@WeSupport45) September 4, 2018
No more Nike in our home, forever!
— Gary Braughton (@GBraughton) September 4, 2018
— Red Hat Patriots (@RedHatPatriots) September 4, 2018
Nike did what many corporations are afraid to do in the middle of heated racial tensions during a Donald Trump administration. Many jumped to Kap’s defense, while others are burning their sportswear from the brand. Either way, I’m with Kap!