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Nike continues to apply pressure with the 30th anniversary of their “Just Do It” ad campaign. The sports apparel brand released a two-minute commercial narrated by Colin Kaepernick to support their campaign.

The former San Francisco 49ers quarterback unveiled the video on Twitter today.

The campaign featuring Kap reads: “Believe in something, even if it means sacrificing everything,” alluding to his kneeling protest over social injustice.


Additionally, a gigantic billboard highlighting Colin Kaepernick was placed prominently on top of Nike’s flagship just off Union Square in San Francisco.

If you thought Trump supporters were mad before, wait until they see this. Although the video also features LeBron James, Serena Williams, and other athletes, I’m almost 99.9% sure that Kap will be the main focus.