Nike isn’t holding back any punches with it’s Colin Kaepernick “Just Do It” campaign.
The world’s largest shoe and apparel brand, which got the attention of the world by utilizing the quarterback-turned-activist in advertisements published on social channels on Monday, was scheduled to debut a “Just Do It” commercial during the NFL’s regular-season opener featuring the Atlanta Falcons and Philadelphia Eagles on NBC on Thursday night, but the trailer was released early via Kaepernick’s Twitter page.
— Colin Kaepernick (@Kaepernick7) September 5, 2018
The ad is voiced by Kaepernick and features him, along with NBA star LeBron James, tennis champion Serena Williams, New York Giants wide receiver Odell Beckham Jr., marathoner Eliud Kipchoge and skateboarder Lacey Baker, and inspirational athletes such as NFL linebacker Shaquem Griffin, wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.
The Nike add has received push back just as much as it’s receiving praise. President Donald Trump revealed in the backlash Nike is facing over making Kaepernick the face of its “Just Do It” campaign, tweeting Wednesday that the sneaker giant is “getting absolutely killed with anger and boycotts.”
The president, who played a major role in pressuring the NFL to crack down on players protesting police violence and other issues by kneeling during the national anthem, compared Nike’s predicament to the football league’s.
Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!
— Donald J. Trump (@realDonaldTrump) September 5, 2018
Nike’s stock dropped 3.2 percent on Tuesday, and the new ad inspired a rash of protests, with people destroying the company’s products and sharing the photos and videos on social media, according to The Hill.
Bloomberg noted that Tuesday was Nike’s biggest one-day drop since April, but also pointed out that shares in Adidas ― Nike’s biggest competitor ― dropped as well. Nike isn’t backing down and a matter of fact, the company is doubling down and is more than standing with Kaepernick.