Rather you like him or not, you can’t deny the star power that Tekashi 6ix9ine posses. The controversial New York rapper has made headlines again, this time positively, after completing a new deal with the publishing division of Create Music Group. Billboard reports the Los Angeles-based independent startup has launched the publishing division and brings the “FEFE” rapper in as the first signee. Create Music Group was founded in 2015 by Jonathan Strauss and Alexandre Williams.

“6ix9ine has changed the music landscape,” said Strauss to Billboard. “He is breaking boundaries like no one else and is without a doubt the most exciting new artist of the year. We are looking forward to working with him and his team for many years to come.”

Create Music Group has been able to segment themselves as specialists in the collection of YouTube funds and how to monetize mixtape projects in video content. The company has been able to get funds for Migos, Future and more in its existence.

“We have been extremely successful over the last three years helping some of the world’s most innovative and exciting artists monetize their content and grow their brands, something that our artists say we do better than anyone else,” Strauss said.

In a world where streaming is dominant, Create Music Group appears to be the best match for 6ix9ine as they currently monetize 6 billion in streams.

The money generated from the new deal could go on to help 6ix9ine in his giving ventures or to his family that he recently met.