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Madewell has always been a reliable brand for the ladies to find fly gear for a more affordable buying point than its parent company J. Crew, but there was always something missing: menswear. Thankfully, the denim gods gave the guys a gift this season in the form of Madewell’s first-ever men’s collection.


Based off first glance, it looks like they definitely know what the fellas like — denim jackets, hoodies and T-shirts make for standout essentials. The key to Madewell is that the brand always keeps it chill, while still providing a premium quality that will give the garments a long lifespan. Key specs like the use of stretch tech plays to that perfectly, in addition to tailoring that’s the right fit whether you like things slim, skinny or standard.

The inaugural Madewill men’s collection launches today in a pop-up at Crest Hardware in Brooklyn (55 Metropolitan Avenue, Brooklyn, NY 11211), going until Sunday (September 16), available as well in the online store. Peep the lookbook below: