Conor McGregor is back and this time he is going to be around for a while. UFC president Dana White confirmed to ESPN after Thursday’s UFC 229 press conference at Radio City Music Hall in New York that McGregor (21-3) has signed a new six-fight deal with the promotion.
Although the details on the deal are unknown right now, Dana did say the deal could make McGregor the most money in the sport, especially given his pay-per-view appeal. “It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White told ESPN.
ESPN reports that the deal also includes McGregor’s new whiskey, Proper Whiskey, as a sponsor in every UFC event in which McGregor fights too. “You bet your bollocks it is,” McGregor said when asked if the whiskey logo of his product will have a presence in the Octagon. “On the canvas. On the canvas. Like [Nurmagomedov’s] blood will be on the canvas.”
McGregor, the biggest pay-per-view draw in mixed martial arts history, returns for his first trip to the Octagon since 2016 in a grudge match against Nurmagomedov that is expected to shatter the previous UFC pay-per-view record of 1.6 million buys from McGregor’s victory over Nate Diaz at UFC 202.