Conor McGregor is back and this time he is going to be around for a while. UFC president Dana White confirmed to ESPN after Thursday’s UFC 229 press conference at Radio City Music Hall in New York that McGregor (21-3) has signed a new six-fight deal with the promotion.

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Although the details on the deal are unknown right now, Dana did say the deal could make McGregor the most money in the sport, especially given his pay-per-view appeal. “It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White told ESPN.

ESPN reports that the deal also includes McGregor’s new whiskey, Proper Whiskey, as a sponsor in every UFC event in which McGregor fights too. “You bet your bollocks it is,” McGregor said when asked if the whiskey logo of his product will have a presence in the Octagon. “On the canvas. On the canvas. Like [Nurmagomedov’s] blood will be on the canvas.”


McGregor, the biggest pay-per-view draw in mixed martial arts history, returns for his first trip to the Octagon since 2016 in a grudge match against Nurmagomedov that is expected to shatter the previous UFC pay-per-view record of 1.6 million buys from McGregor’s victory over Nate Diaz at UFC 202.