Beauty comes in all shapes and sizes, and Lovehoney — a lifestyle company that knows a thing or two about providing “pleasure” — is making sure the world knows that by releasing two new sets of lingerie. However, the way they came to creating the collection is both innovative and inclusive on all levels.
Lovehoney actually conducted a national survey on body confidence, surveying women as young as 18 to those with over 65 years of life experience. Check out some of the results below:
— Texas and Pennsylvania are the most confident regions in the U.S., with Chicago being the least
— Body confidence levels are highest within individuals ranging in ages of 50 – 60 years old
— 40% of respondents claim their confidence levels are higher than five years ago as they continue to grow more comfortable with their bodies
— 43% of participants agree that seeing body diversity in the marketing imagery makes them feel better
— 39% of participants agree that social media affects their body confidence – of which respondents under 30 were almost 2.5x more likely to be affected versus respondents over 30— 54% of participants feel most body confident when in a romantic relationship and/or dating
— 49% attribute their partner to their confidence
Using the deets above, two brand new plus size-exclusive lines were created: the Rendezvous and Belle Amour. Arriving in sexy red and black hues that blend in perfectly with the midnight hour, both options are sure to make women feel cool, confident and oh-so seductive in any occasion — definitely when it comes to the bedroom, though! As an added bonus, striking pluz-size model Audrey Ritchie is the face of the campaign, showing off Rendezvous and Belle Amour in a way that’s hard to actually look away.