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Conor McGregor bought his swag to Dallas and the Dallas Cowboys fed off it. Jerry Jones then invited McGregor up to his VIP suite, where the two watched the game and talked business. Cowboys executives and Jones spoke in depth with McGregor about expanding his business while they studied the new whiskey.

Sources tell TMZ that this was the first time the UFC champion visited the stadium, and he was thoroughly impressed with the energy and the fans. The Cowboys destroyed the Jaguars 40-7, so McGregor was treated to a hometown experience that approached complete madness.

McGregor also showed off his arm a bit, and let’s just say it might be best that he to stick to fighting.

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When the game began, it was clear that McGregor’s influence was felt on the Cowboys’ sideline. After Dak Prescott scampered into the end zone for the first touchdown of the day, he celebrated with McGregor’s “Billionaire Strut,” holding his shoulders high and swinging his arms with abandon.

With the great turnout for McGregor, don’t be surprised if the notorious one makes a return appearance down the line.