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Angelo Baque’s Downtown cool streetwear brand Awake NY impressed us earlier this year with a summer offering celebrating art icon Frida Kahlo. For the Fall 2018 season, he decided to choose another powerful female icon to pay homage to: America’s beloved former First Lady, Michelle Obama.


On top of the Lady O-inspired gear, there’s a wide variety of apparel and accessories to choose from, including other cool graphic tees, headwear with reflective brims, color-blocked socks, hoodies with felt motifs and tons of other standouts branded with the “Awake NY” logo. Of course, the real eye-grabbers are the items that utilize Mrs. Obama’s signature line, “When they go low, we go high,” in addition to the tee seen above that incorporates her graduation photo from Princeton University. So, whether you need some good throw pillows, incense sticks, an all-over-print backback, or a daily reminder on your shirt that Barack’s one and only is both brains and beauty, Awake’s got you covered.

Pick up the new Awake NY Fall 2018 collection beginning on Halloween (October 31) at Procell New York on 5 Delancey St, followed by a wider release online and at select retailers on November 6. Peep the lookbook and product shots below for a better glance at the set: