Harlem-bred rapper Sheck Wes is having a whirlwind year, brought on after achieving viral success with his Billboard Hot 100 top ten hit “Mo Bamba” and signing to Travis Scott’s Cactus Jack Records to release his debut album MUDBOY. Now, he’s keeping that star power rising as the face for GUESS Jeans U.S.A.’s new capsule collaboration with Infinite Archives.
Spearheaded by Infinite Archives’ creative director Easy Otabor, the collaborative set stays true to GUESS’s brand ethos to a T — no pun intended, but there’s a few of those in the mix too! A few standout pieces include the corduroy offerings, denim sets and canvas shirts, each giving us that classic vibe the brand has been delivering since it launched almost four decades ago. Having the burgeoning GOOD Music signee flexing his model side — he’s signed to the St. Claire Modeling agency — well, that’s just an added bonus that makes it all come together perfectly.
Check for the GUESS Jeans U.S.A. x Infinite Archives collection to launch globally tomorrow (November 30) via Lessons, CNTRBND, GR8, Juice, RSVP Gallery, A Ma Maniére, Cherry, HBX, LNCC, SMETS and Les Benjamins. Check out the rest of the lookbook below:
Images: GUESS / Infinite Archives / RAYSCORRUPTEDMIND