Fresh off announcing Raptors star player Kawhi Leonard as the new face of the brand, New Balance teams with another powerful figure, American menswear designer Todd Snyder, for a new and colorful take on the classic 998 model.
This cool collaboration takes on the name “Color Spectrum,” and for good reason; a combination of custom colors, including “Sporty Red,” “Athletic Blue,” “Bright Green” and “Sunny Yellow,” add vibrant bursts in the mix that perfectly balance out (no pun intended!) against the black heel and matching insole lining. Further specs on this iconic silhouette include the signature white ABZORB® cushioning system for mid-foot comfort, and a grey suede/mesh upper to finish things off that adds even more color into the mix. Thankfully the subdued hue doesn’t overpower any of the others included in the design, and actually makes for a standout component. Overall, these are just tough! Being that this is an ongoing collab between both parties, we can’t wait to see what comes next. It might take a lot to top these, but we’re sure Snyder will craft up some heat.
Pick up the Todd Snyder x New Balance 998 “Color Spectrum” right now online for $220 USD. More images below: