Jacquees plunged social media into an exhausting debate since Monday after he crowned hisself the King of R&B.

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People have named Bobby Brown, Trey Songz, Usher, R. Kelly, and Kehlani even named Beyonce the King of R&B. Diddy stepped in and completely dismissed the conversation by defining a king and stating that R&B isn’t even being made anymore.

“I usually mind my business, but R&B is the foundation of my life,” he said in a video posted to Twitter.


“That word king is too loosely thrown around. Now I understand the concept that we are all kings, I understand that, but if we’re talking about in the competitive arena of music, cats give away the king thing too early,” he says. “A couple of hits ain’t gonna do it.”

Diddy established the pillars of R&B and said that it has to be sensual, vulnerable, and incites baby making. “We’re talking about rhythm and blues,” he says. “We’re talking about sharing your soul. We’re talking about making love through your music, making a whole generation of babies. Adoring a woman, not you know putting her down, not talking about how you just wanna smash her—adoring her.”

If anyone wants to be considered a king the mogul says, “you gotta start making some R&B. You have to be vulnerable. You have to be speaking about love. You have to affect women in a positive way, and your ass gotta be able to sing.”

Puff knows his music, and he says that type of music isn’t being made. “R&B’s not being made right now. This is not R&B. I wanna make sure y’all clear,” he argues. “You gotta make some R&B to be the king of R&B.”