“This is an exciting opportunity for me because I’ve long admired Live Nation’s industry-changing work and their talent-first approach to business,” said Carter on Thursday. He joins Jimmy Iovine, Ari Emanuel and Dana Walden on the board.
“They’re not afraid to think differently about the possibilities for their talent, and I look forward to helping them explore new ways to help talent build out their businesses,” he added.
Michael Rapino, president and CEO of Live Nation Entertainment added: “Maverick’s talent-centric view, brand instincts and ability to innovate make him an incredible asset and resource to Live Nation as we continue to create new ways to partner with artists and expand our business.”
With a wealth of experience across the business, marketing, entertainment, and media sectors, Carter has become an important figure in the sports and talent landscape. Carter will bring his vision and something new to the Live Nation brand