Remember they said hip-hop was dead years ago…
Let’s not front like hip-hop isn’t the new pop today. Everywhere you go, whether it’s Starbucks, the corner social or a bar mitzvah; you’re going to find hip-hop painting in the background or the forefront. And in 2018, hip-hop’s mostly lived in the latter. Five out of the 10 biggest songs according to Billboard’s End Of Year Chart consist of Cardi B, Drake and Post Malone. Drizzy and Posty each have two songs in the Top 10 with Drake’s #1 overall record of 2018 “God’s Plan” and #9 with “In My Feelings.” Post is sitting fat at #5 and #6 with “Rockstar” and “Psycho” and Cardi B sits at the #7 spot of 2018 with “I Like It.”
Drake dominated Spotify in 2018 with over 2 Billion streams! Just so you’re aware that’s like 6 million real dollars and that’s just from Spotify. Cardi B became the first female rapper to have two number 1’s on the Hot 100 and she went certified Gold within just a couple hours of her debut studio album release Invasion Of Privacy. According to RIAA, It had the most successful debut of the year by a female artist until the release of Carrie Underwood’s Cry Pretty in September. I know Nicki’s probably not too pleased about that but sh*t but game recognize game and we’re all on the same team aren’t we? Oh, wait… it’s east coast hip-hop where the love is slim to none, I forgot.
Maybe one day, we could just support each other’s wins within our community as they do in other genres… or at least hope the east, north and the midwest take some notes of those folks in Atlanta and how they build. There’s a reason Migos tied with The Beatles this year for the most simultaneous entries on the Billboard Hot 100 songs chart among groups, with 14. Among that feat, they also shared the top spot for top hip-hop albums of the year with Culture II; sharing that spot with Cardi B’s Invasion Of Privacy and Post Malone’s Beer Bongs and Bentley’s. All of which went 2x-platinum and are nominated for the upcoming Grammy Awards in 2019.
It’s worth mentioning that Travis Scott is still having a crazy run with Astroworld. As “SICKOMODE’” is undeniably one of the biggest records of 2018 and it only came out at the end of August. Other’s such as Meek Mill, Kendrick, Weezy, Sheck Wes, Lil Baby, JID, Jay Rock, Donald Glover, and Anderson Paak are all having huge years. It should come as no surprise that hip-hop is dominating the Grammy space as well with multiple nominations in nearly every category. Hip-Hop is alive and well my friend, so don’t hate the game, adjust to it.
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