Happy Chinese New Year!

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Today officially begins the Year of the Pig, which we’ve already been gearing up for on the style side with help from Nike, Gucci and most recently Mitchell & Ness. The first official drop to jumpstart the celebration comes by way of adidas and ABC’s Fresh Off the Boat creator Eddie Huang, giving us a collaborative UltraBOOST colorway inspired by the traditional red & gold color theme seen throughout Asian culture.


Paying homage to Huang’s primary career as a renowned chef and food personality, the lookbook for this special edition release carries a “Chinee Boyz BBQ” theme as a reference to the food party series Huang launched last year. The colors are similar to what you’d see at a traditional Chinese Lantern Festival, with the red being the prominent hue on the knit upper and gold being featured more as outlining accents. There’s also a few pink accents as well to signify the animal at the center of the festivities, making for a well-thought-out sneaker drop that properly represents the culture to a tee. As the Year of the pig is meant to bring in luck and peacefulness, the Chinese character for “Good Fortune” is etched onto the heel in gold for a perfect finishing touch.

The Eddie Huang x Ultraboost CNY will first be sold exclusively during a special “day in the life of Huang” episode of NTWRK LIVE on Thursday (February 7) at 5PM PST, before dropping as a limited edition release in the US and Canada for $200 USD at select retailers and online. Get a better look at the shoe below: