The New York Knicks are looking forward to the summer of 2019. They may be looking forward to the summer a little too aggressively. The Knicks are expected to make Kevin Durant their top free agent target this summer. So much so, they’re already trying to sell him to season ticket holders.
The Knicks, in an advertisement asking season ticket holders to renew their tickets, used a picture of Durant guarding rookie forward Mitchell Robinson this week.
— Paul (@Paul_HQ) February 10, 2019
Not long after the promotion surfaced on Twitter, the picture was gone from the team-affiliated website, nykmembership.com.
“Game action photos are used all the time for marketing purposes, but given everything going on, we took the precaution of taking the photo down,” the Knicks said in a statement. “To be clear, it was one of several rotating photos on the website.”
It is not unheard of for teams to use stars from opposing teams in marketing material. The Knicks, though, have been closely linked to Durant, a two-time NBA Finals MVP, in free agency.
The Knicks will likely have a high pick in the 2019 NBA draft and project to have roughly $70 million in cap space this summer — enough for two max contracts. While Durant is and should be the Knicks top priority, jumping the gun like this seems to be yet another reminder of the circle the franchises seem to always be.