March officially begins the month-long celebration of Women’s History Month, where we celebrate the contributions and historic accomplishments of women from the past, present and future alike. Those feats translate over a multitude of platforms, and Foot Locker decided to highlight the impact women have made on sneaker culture with a weekend full of activities to help launch its new Philly Power Store in the heart of a city famously known for its sisterly affection.
The ‘Women In Culture’ event went down in Wyncote last Friday (March 1), where The Source was in the building to experience a night filled with good eats, self-care activations — any event with on-the-spot massages is OK in our book! — henna tattoos and of course some fly kicks on display. Attendees shopped through the latest releases, including the recently-released “Have a Nike Day” Pack, floral Foamposites and the Philly-centric Nike “Home & Away” Air Max Speed Turf, while the talented DJ HVNLEE provided a perfect soundtrack filled with Philly-bred artists and the hottest hits.
The highlight of the night was without a doubt the panel talk, which featured Atlantic Records artist Bri Steves, veteran DJ Diamond Kuts, digital engagement agency Capital GRND founder Nissa Coates and Milano Di Rouge designer Milan Rouge. All four ladies, five if you include moderator Mina SayWhat of SiriusXM The Heat fame, gave some amazing insight into what it’s like to be a woman in their respective fields, aspirations for the future, inspiring words for the young girls in the audience and of course some time to talk kicks. From Brie talking about her first pair of sneakers (Flue Game 12s) and growing up with Aaliyah & Missy Elliott as role models, to Kuts’ hilarious story about getting her grandmother to buy a pair of FILAs that ended up getting her a spanking, the hour-long conversation gave each one of the ladies a chance to show why they’re such great success stories in music, marketing and fashion. The night was capped off with a performance by Bri Steves, who gave a stellar live rendition of her fan-favorite single “Jealousy.”
Shoutout to the city of Philly for putting on for the ladies that make it such a beautiful place to live. The Foot Locker Philly Power Store is officially open for business on 3001 Cheltenham Avenue in Wyncote, PA , where women, men and kids can all find the latest heat to pick up on a weekly basis.
Head to FootLocker.com to stay updated on a future Power Store launch near you, and also to just stay in the loop on all the hottest releases. Keep celebrating Women’s History, fam – we’ll be doing so all month long!