Renowned Boxing promoter Don King daughter Deborah King kicks off her “Life Is The New Cool” in partnership with Pepsi in her hometown of Cleveland, Ohio on March 14, 2019.

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“Life Is The New Cool” is a much-needed campaign held under the “It Takes A Life To Save A Life Foundation “ a 501-c3 . “Life is the New Cool ” was created in loo of all the recent drug-related suicides, mass school shootings and depression in this millennial generation.

The problem of suicide and drug addiction has reached epidemic proportions. Since 1999, the number of suicides in the United States has been on the rise, and researchers believe that drug use may be a contributing factor. Drug addiction increases the likelihood that an individual will commit suicide, and drugs of abuse can be used to carry out a suicide attempt. Here is what you need to know about suicide and drug addiction.


Life Is The New Cool is dedicated to saving lives and bringing hope to those affected by suicide. The “Life Is The New Is The New Cool” campaign also aims to challenge the stigma and myths around suicide, drug abuse, mental illness, and the high profile media campaign will be crucial to achieving this. Overall, the campaign hopes to achieve a suicide-safer community.