Stephen Curry worked to empower young women back in November when a 9-year-old athlete, Riley Morrison, wrote a letter to the Warriors Guard in search of the girls’ section of sneakers on the Under Armour website. Curry made a change and vowed to create something special for International Women’s Day.
Holding true to that promise Curry hosted Riley and her family to reveal the UA ICON Curry 6 “United We Win” colorway that releases in celebration of International Women’s Day. The new colorway features a personal design from Riley and sales from the sneaker will fund a new scholarship from the Stephen and Ayesha Curry Family Foundation that exists to honor Riley’s efforts.
“I was immediately impressed when I saw Riley’s letter; that a nine year old girl had the courage to use her voice to call attention to an issue and keep us accountable,” Curry said. “She was focused on the opportunity for ALL girls, not just herself. She’s been an amazing catalyst for change – not only with my product but also with the entire Under Armour brand. She is inspiring, and wise beyond her years.”
The reveal occurred in Oakland at the SC30 x Oakland pop-up shop. The sneaker will be available on the UA.com website for a price of $130 beginning Friday, March 8. You can see images of the reveal and the sneaker below.
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This is what the power of voice can create. 9-year old Riley Morrison wrote a letter to @stephencurry30 to let him know she could not find his signature shoe in girl’s sizes. 5 months later, she co-designed the #UAIcon #Curry6 for #InternationalWomensDay. Check out @uabasketball’s IG story for more. #UnitedWeWin