When you hear “Harvard” you know a few things…

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Harvard is the oldest institution of higher learning in the United States,  you have to be pretty smart to be invited into its prestigious ranks or come from what some people call “old money.” Old money could be translated as “white money.” But students of color on the campus have taken leaps to diversify the playing field and create spaces for multi-culturalism, Black and brown ethnic identity and the spirit of Hip-Hop to flourish. Enter the Diverse UBSG (Up Before Sunrise Group). This group provides fellowship, support, and resources to other students that are up before the sun and ready to grind. These talented students create a network with working professionals that further provides a bridge from the academy to the real workplace.

They also know how to get lit.


This weekend Harvard’s Diverse UBSG is hosting what has been pegged as the “biggest party you’ve ever been to” on Sunday, May 5th from noon to 5 pm. It is an all black party, so get dipped. This ticketed and tented event will be held at the Gore Estate. Their special guest performances will be by the legendary Doug E. Fresh and BIA.

While what Diverse UBSG is doing positive work, they build on the foundation uniquely tied to The Source over 30 years ago.

30 Years ago on Harvard’s campus, The Source was founded by students on the yard that loved the music of the culture. These four gentlemen combined their personal musical taste & politics, understanding of the rhymes and rhythm, with a strong since entrepreneurship to build the most powerful brand in the history of Hip-Hop media.

Join us as we celebrate the next phase of UBSG’s movement. Tickets available here.

Stay tuned… you will see The Source return to Harvard later this year, for a big 30-year celebration.