Rihanna’s Fenty Maison is coming to the states as soon as next week.

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It was announced on Tuesday that Riri’s new label will have its first-ever pop-up shop in New York City. The 11-day event is going down at The Webster on the first two floors. The singer turned beauty mogul doesn’t do anything basic, so expect a one-of-a-kind retail experience with a unique installation.

There’s no telling if Rihanna will be present at the event, but she will probably make a guest appearance at one of the pop-ups.


“I am so proud and honored that Rihanna and her team choose to launch the new FENTY Release with The Webster Soho,” boutique founder/creative director Laure Heriard-Dubreuil said in a press release. “She has an incredible personality, style and is the true epitome of a powerful woman.”

The Webster is located at 29 Greene St. in SoHo. The pop-up will be open from June 19-30. Head to The Webster’s official website to learn more.

Following months of growing speculation, LVMH confirmed Fenty Maison making her the first woman to ever create a label at LVMH and the first woman of color to lead an LVMH Maison.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said last month. “[LVMH CEO Bernard Arnault] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”