Some legends in rap only exist within the underbelly of the culture, as is the case with Hip-Hop’s urban legend himself Branson. The “cannabis connoisseur” to the stars was on the right side of infamy during his peak in the ’90s, name-dropped in the lyrics of many top MCs like Rakim and The Notorious B.I.G. — two legends being honored at this year’s festival, by the way! — and officially becoming one of the realest to ever make a “spark” in the game.

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Now, we are proud to officially announce that Branson will be an honored guest on the panel for the third part in our ‘Business of Cannabis’ Speaker Series Panel.


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Hip-Hop legend Branson has been an influencer in rap music since the early '90s. Harlem based, his social club hosted the likes of The Notorious B.I.G., Redman, The Lox, N.O.R.E., Cam'ron and others. He will be speaking at our The Business of Cannabis Panel at #SOURCE360. One of the first "dispensaries" in the city, he talks about how his contribution to designer cannabis and champagne has shaped recreational and adult use narcotics in rap music. Join him as he shares his knowledge at our Speaker Series in Brooklyn ‪on August 15th‬!! (If you are interested learning about cannabis laws and opportunities, this is a panel you won't want to miss. The tickets are free of charge, however to secure a spot, RSVP on eventbrite in the link in our bio)

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He’ll be on board to discuss how he made cannabis a luxury business, completely elevating the experience of getting “elevated.” The discussion will span from recreational use to actually turning a profit the legal way, and we couldn’t think of anyone better to help us steer the conversation in a direction that we’re sure you all will enjoy. He’ll be joined by global cannabis advocate for The WeedHead™ Dasheeda Dawson, political advocate for medical marijuana Landon Dais, Co-Founder of CannaGatherNJ Leo Bridgewater and fellow underground legend in his own right “Freeway” Rick Ross.

Reserve your free tickets to see Branson speak on our Business of Cannabis Panel right now by clicking here. See you all at SOURCE360 Festival!

About The Author

Lifestyle Editor

NYC-based photojournalist, self-proclaimed sneakerhead, and fiend for legit streetwear — #nohypebeast though! — that works daily to seamlessly link style, art, urban culture, and music on a common platform.

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