Riding on the wave of success after receiving almost one billion streams, United Masters signs new teen sensation, Yahighness. Independently, Yahighness fans have contributed to over 1.5 million views with hit singles “Best Friend” and “Destiny”, gaining the attention of Steve Stoute’s, United Masters. Recently responsible for breaking artists NLE Choppa & Lil Tecca who both went on to do major Deals with Republic Records & WMG and created brand partnerships with major companies like, NFL, MLB, BOSE, and NBA 2k.
United Masters has been slowly taking over the industry, attaching itself to emerging youth with star quality to their roster. Yahighness is next up and will begin his new partnership with single, “Back End”, expected to be a fall banger. Yahighness dropped the audio and visuals for “Back End” on his youtube page and has garnered almost 300k views. Yahighness keeps it real talking about real-life topics that this generation of kids from the streets can relate to; from relationships, competition and life.
