We’re in the Halloween spirit all day today, and it looks like GRAMMY-winning R&B singer Miguel is as well by the looks of his new partnership with Espolòn Tequila in celebration of the Mexican holiday Dia de Muertos.
Creating a mini pub titled DEATH Magazine for the special occasion, Espolòn Tequila wanted to show that “Day Of The Dead” isn’t about sadness at all, but more or less a time to remember loved ones lost and honor Mexican culture by celebrating life itself. Miguel, a San Pedro-raised Mexican American himself, made for the perfect cover star to help spearhead the mission statement overall. Also included in this rollout is a New York City pop-up (499 Broadway New York, NY 10012), officially open today and running until tomorrow, which features a Dia de Muertos-inspired “newsstand” complete with art, cultural references and a secret speakeasy for those 21 and over to really get the party started. As an even bigger addition to the festivities, Espolòn Tequila will be donating $25,000 USD to PAOS GDL, a non-profit that spreads and and promotes art from the tequila company’s origins in Guadalajara, Mexico to the rest of us across the globe.