Jack Daniel’s is turning the sneaker game upside down by connecting with Dominic “The Shoe Surgeon” Chambrone for a new Jack-inspired sneaker.
Seven shoe concepts were put up for a fan vote online bringing the silhouettes of legendary Nike and Jordan Brand models to the world of Jack Daniel’s Tennesse Whiskey. The sneakers were inspired by the craftsmanship and elements that make Jack Daniel’s Tennessee Whiskey the iconic worldwide brand that it is, including: grain, Jack Daniel’s cave spring, the distillery, charcoal, the barrel, honey, and the Jack Daniel’s iconic bottle.
The winning design showcases the heart of the Jack Daniel Distillery, the Cave Spring Hollow.
“Hearing the peaceful sound of the clear water flow inside the cave gave me instant inspiration”, said Chambrone. “We wanted to really capture those elements with the shoe by giving them a limestone slate which complements the water-like see through sole.”
If you want to see how you can possibly get a hold to sneakers in consumer giveaways from The Show Surgeon be sure to follow his social channels. To learn more about Jack Daniel’s x Shoe Surgeon collaboration visit here.
You can see the winning sneaker below.
