Footaction is partnering with acclaimed streetwear designer and co-founder of FourTwoFour on Fairfax, Guillermo Andrade, for an exclusive capsule collection that will celebrate the 20th annual Latin GRAMMY Awards.
The collection is currently available at www.capsulebyfootbaction.com and will benefit the Latin Grammy Cultural Foundation, along with education, research, and preservation of Latin music.
“We’re excited to partner with Guillermo Andrade in support of the Latin GRAMMY Cultural Foundation,” says Richard Mcleod, Vice President of Marketing at Footaction. “Guillermo is a visionary designer who bridges art, politics, culture, and music. He, along with the musical artists from which he drew inspiration, embody the spirit of No 1 Way and we’re thrilled to launch this project and celebrate the individual paths to success that these creative forces have forged.”
The Andrade and Footaction collection is inspired by Puerto Rican reggaeton artist, Bad Bunny and Colombian singers Greeicy Rendon and Sebastian Yatra and rooted in Footaction’s No 1 Way platform that celebrates individuality and champions the different roads to success and creating an open stage for creators across music, art and design to share their stories. Andrade’s designs is a style inspired by Mexican star Christian Nodal.
“Being asked by Footaction to create pieces for the Latin GRAMMY Cultural Foundation is an honor,” says designer Guillermo Andrade. “Creating imagery for Bad Bunny, Greeicy and Sebastian Yatra, and knowing that it benefits a worthy cause, is a special moment in my career. The color, the love and the soul of their music brings joy to so many and I’m excited to share how much they inspire me.”
“We’re thrilled to unveil these limited-edition designs to celebrate a once in a lifetime 20th anniversary of the Latin GRAMMY Awards in collaboration with Footaction, these four talented artists and designer Guillermo Andrade,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “This collection continues to forward our mission of enhancing Latin music around the world and it’s also a testament to what the U.S. Latin community can achieve when we work together.”
The collection is available Monday, Nov. 11 and is available on both the website and Frenzy App for a limited time.