Troy Ave continued his Christmas tradition with the release of White Christmas 7. The 12-track project showcases the Brooklyn native’s diversity and brings back the “authentic” New York sound.

Troy exclusively spoke to us about his holiday-themed project. He was asked what sets this project aside from the rest. “I want to say I have a lot of different flows. I liked to like use different flows. I like to have my own flows. Well, some people will challenge and go with the flow or whatever,” he said.

The “All About The Money” rapper is a bonafide hustler and entrepreneur. He continues to expand his business ventures and investments, including real-estate, storefronts, and clothing brands. Troy has a clothing line called God is Great Paper Straight, and a pending album of the same title. He always giving back to the community hrough his servitude and humble nature. And his two young boys get to witness it all. So I think my kids will be like some of my Jewish neighbors. I’m from Crown Heights and seen them do that for their kids. Jews instill that early, whether they’re having kids working on a jewelry store. So I take my kids and make them pick out the different tiles and marbles for our properties, and I show them the different type of marbles and make them count the money.”

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WHITE MINK or the RED FOX ?

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Troy Ave is setting these young Black boys up for financial freedom, while consistently dropping music that he owns 100% of. His fans will get the opportunity to witness the behind the scenes of the grind in his very own reality show.

Troy admitted that a number of reality television shows reached out to him, but he decided to do it independently. “Yeah, well, a a bunch of reality shows, they always call me trying to get me on or whatever. So I was feeling, well, you know what? Why not do my own thing. Cause I see they spin the edits and have people looking goofy and they make their own narrative.”

Troy Ave promises to keep it real and give his fans what they need through this reality show, like he already has been doing through the music.