Jimmy Butler and the Jordan Brand mutually agreed to end their sneaker endorsement contract 10 months early, industry sources told Nick DePaula of ESPN.
Butler is expected to negotiate a multiyear endorsement deal with multiple sneaker brands and may sign a new deal before All-Star Weekend.
Butler originally joined Jordan Brand from Adidas in 2014.
Sneaker companies are expected to be interested in signing Butler as a featured endorser.
Although it’s unclear what brands will be the most aggressive in pursuing the four-time All-Star, DePaula suggested it’s possible Heat legend Dwyane Wade could make a push to have him join the Way of Wade brand, which is an offshoot from Chinese apparel company Li-Ning.
Butler is enjoying a terrific first season with the Heat. He’s averaged 20.8 points, 6.6 rebounds, 6.6 assists and 2.0 steals across 29 appearances to help lead the team to a 24-9 record, which is the third-best mark in the Eastern Conference.
It should put him in a strong negotiating position as he begins the hunt for a new endorsement deal.