New Era Cap is celebrating 100 years of being the true authentic cap on and off the field with special product launches to celebrate the figures and moments that helped develop the iconic brand.

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The company started in the 1920s with Gatsby-style hats evolving into the 1950s with the launch of the New Era 59Fifty fitted cap and ushering in athletes in the 1990’s.

“As the fourth-generation owner, it’s a great honor to celebrate 100 years of New Era Cap and the legacy started by my great grandfather, Ehrhardt Koch. With humble beginnings in Buffalo, NY where we still proudly call home to our global headquarters, the company has evolved from a small headwear company into a premier international lifestyle brand that includes apparel and accessories,” said Chris Koch, President and CEO of New Era Cap. “We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years.”


The special collections and collaborations with bring new designs and re-issues of classic caps. Global partnerships will include Casio G-SHOCK, Helmut Lang, Levi’s and more.

There will also be a partnership with the Buffalo History Museum for an exhibit on the brand scheduled for Fall 2020.